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SnowIT Sales Playbook (2026-05-14)

SnowIT Sales Playbook (2026-05-14)

Canonical operational doc for SnowIT SMB BiH sales motion. BookStack canonical: TBD (will be backfilled by separate Skillforge dispatch). Repo source: this file.

1. Executive Summary

SnowIT operates a 2-domain brand:

  • snowit.ba — SMB BiH (frizeri, autoservisi, pekare, kafići), pricing 300–2.500 KM
  • enterprise.snowit.ba — Enterprise (AI security, transit, anonymized Nordic case study under NDA)

Sales motion driven by:

  • Audit lead magnet — snowit.ba/audit.html → /api/audit → instructional PDF + email Enis
  • Cold outreach — scripts/cold-outreach/ toolkit (Indeks.ba primary, +Poslovni-adresar, +Cybo)
  • Sponsored Maps audit — scripts/cold-outreach/sponsored-maps-audit.js (Maps category targets)
  • Affiliate — 10% commission for knjigovodja referrals, top 20 list (Tier A 5/5 sent 2026-05-14)
  • Paid ads — 18 Meta creatives ready at assets/meta-ads/2026-05-14/, Google Search ad pack pending launch
  • Organic — TikTok 12 video scripts, LinkedIn 6 posts (Enis voice)

2. Pricing & Affiliate

PaketCijenaIsporukaMarža interno
GMB Starter300 KM48h~80%
LinkedIn Launch400 KM3d~70%
Web + GMB800 KM5d~65%
Full Digital Start1.200 KM7d~60%
SnowIT PRO2.500 KM14d~55%

Affiliate komisija: 10% po preporučenom konvertovanom klijentu (knjigovodja partner).

3. Lead Sources & Workflow

3.1 Audit lead magnet (online)

  • URL: https://snowit.ba/audit.html
  • Backend: /api/audit (commit f69e804) — pdf-lib MVP, $0/audit
  • Phase 2 pending: Google Places API real GBP scrape + Google Sheets log + WA notification

3.2 Cold outreach SMB

  • Tool: cd ~/clients-external/snowit-site && node scripts/cold-outreach/outreach.js --industry=frizer --city=Sarajevo --limit=50
  • Output: CSV at scripts/cold-outreach/output/leads---.csv
  • Enis: filter has_gbp=no, kopira wa_message kolonu, šalje s telefona

3.3 Sponsored Maps audit

  • Tool: node scripts/cold-outreach/sponsored-maps-audit.js --query "frizer sarajevo" --limit 20 --hot-only --demo
  • DEMO mode bez API key; real data nakon Google Places API setup (Phase 2)
  • Strategy: low GBP completeness u kategoriji = wasted ad spend = SnowIT pitch hook

3.4 Affiliate knjigovodja

  • List: scripts/cold-outreach/output/knjigovodja-affiliate-top20-2026-05-14.csv
  • Tier A (5) — poslano 2026-05-14, MC #100600, 48h reply window 2026-05-16
  • Tier B (6-12) — batch 2 sljedeća sedmica
  • Tier C (13-20) — batch 3
  • Letter source: /tmp/proxima-ad-pack-snowit/affiliate-letter-knjigovodja.md

4. WhatsApp Templates (BS)

4.1 Cold outreach SMB

Pozdrav, vidim da {firma} radi u {grad}. Provjerio sam Google — nemate još poslovni profil. Klijenti vas ne nalaze kad traže "{djelatnost} {grad}". SnowIT to rješava 48h, 300 KM. Detalji? Besplatan audit prvo: https://snowit.ba/audit.html — Enis, SnowIT

4.2 Sponsored Maps pitch

Pozdrav {firma}, vidim da plaćate Google Maps reklamu — odlično. Ali profil ima {GAP}. Ad spend ide u vodu. SnowIT rješava 48h za 300 KM, vaš isti ad spend daje 3-5× više klijenata. Audit prvo: https://snowit.ba/audit.html — Enis 062 329 076

4.3 Affiliate knjigovodja (kratak)

Pozdrav {firma}, SnowIT predlaže partnerstvo: 10% komisija po preporučenom klijentu. Mi rješavamo Google prisustvo SMB klijenata 48h za 300 KM. Vaši klijenti dobijaju vidljivost, vi komisija. Detalji? — Enis, CTO SnowIT

5. Ad Channels — Launch Sequence

SedmicaKanalBudgetStatus
W1Setup (Pixel + GA4)0 KMPending CEO 10 min FB Business Manager
W2Meta FB+IG pilot Sarajevo + region200–300 KMVisuals ready (18 PNG), waiting Pixel
W3Google Search pilot200 KMAd copy ready (/tmp/proxima-ad-pack-snowit/google-search-ads.md)
W4TikTok organic + LinkedIn cadence0 KM12 video skripti + 6 LI postova ready

Hard ceiling pilot mj1: 1.500 KM (CEO default).

5.1 Meta Ad Creatives (18 PNG)

Path: assets/meta-ads/2026-05-14/{frizer,autoservis,pekara}-{pain,opp,proof}-{feed,story}.png

Upload to Meta Ads Manager: geo Sarajevo +25mi, daily 8 EUR, audience SMB owner 28-55.

6. Internal Sales Hub

🔗 https://snowit.ba/tim — auth-gated (middleware.ts), commit 4169c63, 5 sekcija (Cjenovnik / WA Templates / Lead Lists / Ad Creatives / Workflow).

7. Operational Tooling Index

ScriptPathWho runsOutput
Cold outreach SMBscripts/cold-outreach/outreach.jsJohn on-demand (Enis trigger)CSV u output/
Sponsored Maps auditscripts/cold-outreach/sponsored-maps-audit.jsJohn on-demandCSV u output/
GBP gap checkscripts/cold-outreach/check-gbp.jssubmoduleheuristic boolean
WA template generatorscripts/cold-outreach/generate-wa-templates.jssubmoduleCSV wa_message kolona
GCP SA grantscripts/setup-gcp-sa-grant.shCEO one-timegcloud IAM roles

8. Outstanding CEO Decisions

  1. Meta Pixel ID (10 min u FB Business Manager → wire u snowit.ba)
  2. Google Places API enable (after SA grant succeeds) — unlocks Phase 2 audit real data + Sponsored Maps real mode
  3. WhatsApp Cloud API setup (3-5 days Meta approval) for auto-WA — currently manual Enis
  4. snowit-enterprise orphan Vercel project deletion (low-pri)
  5. Audit delivery SLA after 30d: 24h pivot to 48h ako volume prevelik?

9. Discovery — Kako naći ovo sutra

# Repo
cat ~/clients-external/snowit-site/docs/SALES-PLAYBOOK.md

# Memory grep
grep -A2 "SnowIT brand split" ~/.claude/projects/-Users-makinja/memory/MEMORY.md
grep -A2 "Sales Playbook" ~/.claude/projects/-Users-makinja/memory/MEMORY.md

# discover.js
node ~/system/tools/discover.js "snowit sales playbook"

# BookStack (po publish-u)
# URL: TBD — separate Skillforge dispatch publishuje

10. Status Snapshot (2026-05-14 14:15)

  • ✅ snowit.ba SMB clean + audit lead magnet
  • ✅ enterprise.snowit.ba 3 stranice (index + case-study + about)
  • ✅ tim.html sales hub
  • ✅ 18 Meta creatives
  • ✅ Cold outreach + sponsored-maps + affiliate toolkit
  • ✅ 5 Tier A affiliate emails sent (MC #100600)
  • ✅ Migadu enis@ activated + welcome email to Enis Gmail
  • ⏳ Meta Pixel / GA4 (CEO action)
  • ⏳ Phase 2 audit backend (Places API setup)
  • ⏳ BookStack publish (separate dispatch)

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