SnowIT Sales Playbook (2026-05-14) SnowIT Sales Playbook (2026-05-14) Canonical operational doc for SnowIT SMB BiH sales motion. BookStack canonical: TBD (will be backfilled by separate Skillforge dispatch). Repo source: this file. 1. Executive Summary SnowIT operates a 2-domain brand: snowit.ba — SMB BiH (frizeri, autoservisi, pekare, kafići), pricing 300–2.500 KM enterprise.snowit.ba — Enterprise (AI security, transit, anonymized Nordic case study under NDA) Sales motion driven by: Audit lead magnet — snowit.ba/audit.html → /api/audit → instructional PDF + email Enis Cold outreach — scripts/cold-outreach/ toolkit (Indeks.ba primary, +Poslovni-adresar, +Cybo) Sponsored Maps audit — scripts/cold-outreach/sponsored-maps-audit.js (Maps category targets) Affiliate — 10% commission for knjigovodja referrals, top 20 list (Tier A 5/5 sent 2026-05-14) Paid ads — 18 Meta creatives ready at assets/meta-ads/2026-05-14/ , Google Search ad pack pending launch Organic — TikTok 12 video scripts, LinkedIn 6 posts (Enis voice) 2. Pricing & Affiliate Paket Cijena Isporuka Marža interno GMB Starter 300 KM 48h ~80% LinkedIn Launch 400 KM 3d ~70% Web + GMB 800 KM 5d ~65% Full Digital Start 1.200 KM 7d ~60% SnowIT PRO 2.500 KM 14d ~55% Affiliate komisija: 10% po preporučenom konvertovanom klijentu (knjigovodja partner). 3. Lead Sources & Workflow 3.1 Audit lead magnet (online) URL: https://snowit.ba/audit.html Backend: /api/audit (commit f69e804) — pdf-lib MVP, $0/audit Phase 2 pending: Google Places API real GBP scrape + Google Sheets log + WA notification 3.2 Cold outreach SMB Tool: cd ~/clients-external/snowit-site && node scripts/cold-outreach/outreach.js --industry=frizer --city=Sarajevo --limit=50 Output: CSV at scripts/cold-outreach/output/leads---.csv Enis: filter has_gbp=no , kopira wa_message kolonu, šalje s telefona 3.3 Sponsored Maps audit Tool: node scripts/cold-outreach/sponsored-maps-audit.js --query "frizer sarajevo" --limit 20 --hot-only --demo DEMO mode bez API key; real data nakon Google Places API setup (Phase 2) Strategy: low GBP completeness u kategoriji = wasted ad spend = SnowIT pitch hook 3.4 Affiliate knjigovodja List: scripts/cold-outreach/output/knjigovodja-affiliate-top20-2026-05-14.csv Tier A (5) — poslano 2026-05-14, MC #100600, 48h reply window 2026-05-16 Tier B (6-12) — batch 2 sljedeća sedmica Tier C (13-20) — batch 3 Letter source: /tmp/proxima-ad-pack-snowit/affiliate-letter-knjigovodja.md 4. WhatsApp Templates (BS) 4.1 Cold outreach SMB Pozdrav, vidim da {firma} radi u {grad}. Provjerio sam Google — nemate još poslovni profil. Klijenti vas ne nalaze kad traže "{djelatnost} {grad}". SnowIT to rješava 48h, 300 KM. Detalji? Besplatan audit prvo: https://snowit.ba/audit.html — Enis, SnowIT 4.2 Sponsored Maps pitch Pozdrav {firma}, vidim da plaćate Google Maps reklamu — odlično. Ali profil ima {GAP}. Ad spend ide u vodu. SnowIT rješava 48h za 300 KM, vaš isti ad spend daje 3-5× više klijenata. Audit prvo: https://snowit.ba/audit.html — Enis 062 329 076 4.3 Affiliate knjigovodja (kratak) Pozdrav {firma}, SnowIT predlaže partnerstvo: 10% komisija po preporučenom klijentu. Mi rješavamo Google prisustvo SMB klijenata 48h za 300 KM. Vaši klijenti dobijaju vidljivost, vi komisija. Detalji? — Enis, CTO SnowIT 5. Ad Channels — Launch Sequence Sedmica Kanal Budget Status W1 Setup (Pixel + GA4) 0 KM Pending CEO 10 min FB Business Manager W2 Meta FB+IG pilot Sarajevo + region 200–300 KM Visuals ready (18 PNG), waiting Pixel W3 Google Search pilot 200 KM Ad copy ready ( /tmp/proxima-ad-pack-snowit/google-search-ads.md ) W4 TikTok organic + LinkedIn cadence 0 KM 12 video skripti + 6 LI postova ready Hard ceiling pilot mj1: 1.500 KM (CEO default). 5.1 Meta Ad Creatives (18 PNG) Path: assets/meta-ads/2026-05-14/{frizer,autoservis,pekara}-{pain,opp,proof}-{feed,story}.png Upload to Meta Ads Manager: geo Sarajevo +25mi, daily 8 EUR, audience SMB owner 28-55. 6. Internal Sales Hub 🔗 https://snowit.ba/tim — auth-gated (middleware.ts), commit 4169c63, 5 sekcija (Cjenovnik / WA Templates / Lead Lists / Ad Creatives / Workflow). 7. Operational Tooling Index Script Path Who runs Output Cold outreach SMB scripts/cold-outreach/outreach.js John on-demand (Enis trigger) CSV u output/ Sponsored Maps audit scripts/cold-outreach/sponsored-maps-audit.js John on-demand CSV u output/ GBP gap check scripts/cold-outreach/check-gbp.js submodule heuristic boolean WA template generator scripts/cold-outreach/generate-wa-templates.js submodule CSV wa_message kolona GCP SA grant scripts/setup-gcp-sa-grant.sh CEO one-time gcloud IAM roles 8. Outstanding CEO Decisions Meta Pixel ID (10 min u FB Business Manager → wire u snowit.ba) Google Places API enable (after SA grant succeeds) — unlocks Phase 2 audit real data + Sponsored Maps real mode WhatsApp Cloud API setup (3-5 days Meta approval) for auto-WA — currently manual Enis snowit-enterprise orphan Vercel project deletion (low-pri) Audit delivery SLA after 30d: 24h pivot to 48h ako volume prevelik? 9. Discovery — Kako naći ovo sutra # Repo cat ~/clients-external/snowit-site/docs/SALES-PLAYBOOK.md # Memory grep grep -A2 "SnowIT brand split" ~/.claude/projects/-Users-makinja/memory/MEMORY.md grep -A2 "Sales Playbook" ~/.claude/projects/-Users-makinja/memory/MEMORY.md # discover.js node ~/system/tools/discover.js "snowit sales playbook" # BookStack (po publish-u) # URL: TBD — separate Skillforge dispatch publishuje 10. Status Snapshot (2026-05-14 14:15) ✅ snowit.ba SMB clean + audit lead magnet ✅ enterprise.snowit.ba 3 stranice (index + case-study + about) ✅ tim.html sales hub ✅ 18 Meta creatives ✅ Cold outreach + sponsored-maps + affiliate toolkit ✅ 5 Tier A affiliate emails sent (MC #100600) ✅ Migadu enis@ activated + welcome email to Enis Gmail ⏳ Meta Pixel / GA4 (CEO action) ⏳ Phase 2 audit backend (Places API setup) ⏳ BookStack publish (separate dispatch)