SnowIT Sales Playbook (2026-05-14)
SnowIT Sales Playbook (2026-05-14)
Canonical operational doc for SnowIT SMB BiH sales motion. BookStack canonical: TBD (will be backfilled by separate Skillforge dispatch). Repo source: this file.
1. Executive Summary
SnowIT operates a 2-domain brand:
- snowit.ba — SMB BiH (frizeri, autoservisi, pekare, kafići), pricing 300–2.500 KM
- enterprise.snowit.ba — Enterprise (AI security, transit, anonymized Nordic case study under NDA)
Sales motion driven by:
- Audit lead magnet — snowit.ba/audit.html → /api/audit → instructional PDF + email Enis
- Cold outreach —
scripts/cold-outreach/toolkit (Indeks.ba primary, +Poslovni-adresar, +Cybo) - Sponsored Maps audit —
scripts/cold-outreach/sponsored-maps-audit.js(Maps category targets) - Affiliate — 10% commission for knjigovodja referrals, top 20 list (Tier A 5/5 sent 2026-05-14)
- Paid ads — 18 Meta creatives ready at
assets/meta-ads/2026-05-14/, Google Search ad pack pending launch - Organic — TikTok 12 video scripts, LinkedIn 6 posts (Enis voice)
2. Pricing & Affiliate
| Paket | Cijena | Isporuka | Marža interno |
|---|---|---|---|
| GMB Starter | 300 KM | 48h | ~80% |
| LinkedIn Launch | 400 KM | 3d | ~70% |
| Web + GMB | 800 KM | 5d | ~65% |
| Full Digital Start | 1.200 KM | 7d | ~60% |
| SnowIT PRO | 2.500 KM | 14d | ~55% |
Affiliate komisija: 10% po preporučenom konvertovanom klijentu (knjigovodja partner).
3. Lead Sources & Workflow
3.1 Audit lead magnet (online)
- URL: https://snowit.ba/audit.html
- Backend:
/api/audit(commit f69e804) — pdf-lib MVP, $0/audit - Phase 2 pending: Google Places API real GBP scrape + Google Sheets log + WA notification
3.2 Cold outreach SMB
- Tool:
cd ~/clients-external/snowit-site && node scripts/cold-outreach/outreach.js --industry=frizer --city=Sarajevo --limit=50 - Output: CSV at
scripts/cold-outreach/output/leads---.csv - Enis: filter
has_gbp=no, kopirawa_messagekolonu, šalje s telefona
3.3 Sponsored Maps audit
- Tool:
node scripts/cold-outreach/sponsored-maps-audit.js --query "frizer sarajevo" --limit 20 --hot-only --demo - DEMO mode bez API key; real data nakon Google Places API setup (Phase 2)
- Strategy: low GBP completeness u kategoriji = wasted ad spend = SnowIT pitch hook
3.4 Affiliate knjigovodja
- List:
scripts/cold-outreach/output/knjigovodja-affiliate-top20-2026-05-14.csv - Tier A (5) — poslano 2026-05-14, MC #100600, 48h reply window 2026-05-16
- Tier B (6-12) — batch 2 sljedeća sedmica
- Tier C (13-20) — batch 3
- Letter source:
/tmp/proxima-ad-pack-snowit/affiliate-letter-knjigovodja.md
4. WhatsApp Templates (BS)
4.1 Cold outreach SMB
Pozdrav, vidim da {firma} radi u {grad}. Provjerio sam Google — nemate još poslovni profil. Klijenti vas ne nalaze kad traže "{djelatnost} {grad}". SnowIT to rješava 48h, 300 KM. Detalji? Besplatan audit prvo: https://snowit.ba/audit.html — Enis, SnowIT
4.2 Sponsored Maps pitch
Pozdrav {firma}, vidim da plaćate Google Maps reklamu — odlično. Ali profil ima {GAP}. Ad spend ide u vodu. SnowIT rješava 48h za 300 KM, vaš isti ad spend daje 3-5× više klijenata. Audit prvo: https://snowit.ba/audit.html — Enis 062 329 076
4.3 Affiliate knjigovodja (kratak)
Pozdrav {firma}, SnowIT predlaže partnerstvo: 10% komisija po preporučenom klijentu. Mi rješavamo Google prisustvo SMB klijenata 48h za 300 KM. Vaši klijenti dobijaju vidljivost, vi komisija. Detalji? — Enis, CTO SnowIT
5. Ad Channels — Launch Sequence
| Sedmica | Kanal | Budget | Status |
|---|---|---|---|
| W1 | Setup (Pixel + GA4) | 0 KM | Pending CEO 10 min FB Business Manager |
| W2 | Meta FB+IG pilot Sarajevo + region | 200–300 KM | Visuals ready (18 PNG), waiting Pixel |
| W3 | Google Search pilot | 200 KM | Ad copy ready (/tmp/proxima-ad-pack-snowit/google-search-ads.md) |
| W4 | TikTok organic + LinkedIn cadence | 0 KM | 12 video skripti + 6 LI postova ready |
Hard ceiling pilot mj1: 1.500 KM (CEO default).
5.1 Meta Ad Creatives (18 PNG)
Path: assets/meta-ads/2026-05-14/{frizer,autoservis,pekara}-{pain,opp,proof}-{feed,story}.png
Upload to Meta Ads Manager: geo Sarajevo +25mi, daily 8 EUR, audience SMB owner 28-55.
6. Internal Sales Hub
🔗 https://snowit.ba/tim — auth-gated (middleware.ts), commit 4169c63, 5 sekcija (Cjenovnik / WA Templates / Lead Lists / Ad Creatives / Workflow).
7. Operational Tooling Index
| Script | Path | Who runs | Output |
|---|---|---|---|
| Cold outreach SMB | scripts/cold-outreach/outreach.js | John on-demand (Enis trigger) | CSV u output/ |
| Sponsored Maps audit | scripts/cold-outreach/sponsored-maps-audit.js | John on-demand | CSV u output/ |
| GBP gap check | scripts/cold-outreach/check-gbp.js | submodule | heuristic boolean |
| WA template generator | scripts/cold-outreach/generate-wa-templates.js | submodule | CSV wa_message kolona |
| GCP SA grant | scripts/setup-gcp-sa-grant.sh | CEO one-time | gcloud IAM roles |
8. Outstanding CEO Decisions
- Meta Pixel ID (10 min u FB Business Manager → wire u snowit.ba)
- Google Places API enable (after SA grant succeeds) — unlocks Phase 2 audit real data + Sponsored Maps real mode
- WhatsApp Cloud API setup (3-5 days Meta approval) for auto-WA — currently manual Enis
- snowit-enterprise orphan Vercel project deletion (low-pri)
- Audit delivery SLA after 30d: 24h pivot to 48h ako volume prevelik?
9. Discovery — Kako naći ovo sutra
# Repo
cat ~/clients-external/snowit-site/docs/SALES-PLAYBOOK.md
# Memory grep
grep -A2 "SnowIT brand split" ~/.claude/projects/-Users-makinja/memory/MEMORY.md
grep -A2 "Sales Playbook" ~/.claude/projects/-Users-makinja/memory/MEMORY.md
# discover.js
node ~/system/tools/discover.js "snowit sales playbook"
# BookStack (po publish-u)
# URL: TBD — separate Skillforge dispatch publishuje
10. Status Snapshot (2026-05-14 14:15)
- ✅ snowit.ba SMB clean + audit lead magnet
- ✅ enterprise.snowit.ba 3 stranice (index + case-study + about)
- ✅ tim.html sales hub
- ✅ 18 Meta creatives
- ✅ Cold outreach + sponsored-maps + affiliate toolkit
- ✅ 5 Tier A affiliate emails sent (MC #100600)
- ✅ Migadu enis@ activated + welcome email to Enis Gmail
- ⏳ Meta Pixel / GA4 (CEO action)
- ⏳ Phase 2 audit backend (Places API setup)
- ⏳ BookStack publish (separate dispatch)