Pricing Model
Pricing Model
Plans
| Plan | SEK/month | Users | Target Segment |
|---|---|---|---|
| Starter | 1,490 | Up to 3 | Micro e-commerce, first WMS |
| Growth | 2,990 | Up to 10 | Growing SMB, small 3PL |
| Pro | 4,990 | Up to 25 | Medium warehouse |
| Enterprise | Custom | 25+ | Large operations, custom SLAs |
Competitive Positioning
Plock occupies the uncontested gap between basic inventory tools and enterprise WMS:
| Competitor | Price | Verdict |
|---|---|---|
| Excel / Google Sheets | Free | Unscalable, no real-time |
| Fortnox Lager | 369 SEK/mj | Not a real WMS — no scanner workflow, no pick routing, no carrier labels |
| Plock | 1,490-4,990 SEK/mj | AI-native, full WMS, affordable |
| Bitlog WMS | ~5,000-7,000 SEK/mj | Legacy tech, poor support |
| Ongoing WMS | 5,700+ SEK/mj | Enterprise pricing, 3-month cancellation clause, zero AI |
No credible Swedish WMS exists at SEK 1,500-4,000/month with AI features. Plock owns that space.
ROI Justification
| Cost Item | Value |
|---|---|
| Average warehouse worker cost | 44,000 SEK/month (incl. 31.4% employer contributions) |
| Picking time wasted on travel | 30-70% of warehouse time |
| Smart Picking savings (conservative 20% efficiency gain) | 8,800 SEK/month per worker |
| Cost per mispick remediation | ~250 SEK |
| Plock Growth plan | 2,990 SEK/month |
| ROI breakeven | Less than 1 prevented mispick per day |
SAM/SOM Projections
| Scenario | Market Share | Customers | ARR (SEK) |
|---|---|---|---|
| Conservative (0.5% of 18K e-com) | 0.5% | 90 | ~3.2M |
| Base (2% of 18K e-com) | 2% | 360 | ~13M |
| Optimistic (5% of 18K e-com) | 5% | 900 | ~32M |
Nordic expansion (NO, DK, FI) represents 3-4x the Swedish market.
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