SnowIT Decisions Log (rolling)

APPEND_TEST

2026-05-15 — Premium Ad Creatives v2 (CEO directive)

Decision: Replaced v1 ad creatives (jeftin look) with production-grade composites for Pilot W1 frizer campaign.

Method: Unsplash hero images 1080x1080 + Inter Display 800 + gradient overlay + brand pill + floating UI.

Pain creative: 2231811530689274
Opp creative: 1699694801214585 (Maps mockup card)
Proof creative: 1502996188085096 (stats card)

All 3 ads swapped + PAUSED. Grid: /tmp/snowit-creatives-v1-vs-v2.png. Commit: 92999c4. DALL-E key = PLACEHOLDER in BW.

v3 Ad Creatives — 2026-05-15 (Lexicon Djevad Jahic)

Dijakritike fix applied. All 7 Lexicon corrections live.

Font: Inter + Latin Extended subset (UTF-8 fix)
traže/prikazuje/Mapama/A vi?/salonu/48 sati/Saznajte — all correct in render + Meta API
pain: frizer-pain-feed-v3.jpg (255 KB) | creative 830762162981575
opp: frizer-opp-feed-v3.jpg (156 KB) | creative 978722618209071
proof: frizer-proof-feed-v3.jpg (235 KB) | creative 1293825598953376
Ad 120239820265880395 (Pain) → creative 830762162981575 PAUSED
Ad 120239820273480395 (Opp) → creative 978722618209071 PAUSED
Ad 120239820274190395 (Proof) → creative 1293825598953376 PAUSED
OCR text-extract: all dijakritike strings confirmed present
Comparison grid: /tmp/snowit-creatives-v2-vs-v3.png

2026-05-13 — Pitch positioning email sent (email 2/2 SnowIT outreach): Demystify Google Maps mehanika (GBP besplatan, 75% SMB ne placa nista) + 3-tier ponuda (500/800/1.500 KM jednokratno) + 4-step pitch skripta + trust mehanizam (besplatan audit + 30d ROI garancija). TO: [email protected] CC: [email protected] + [email protected]. Message-ID: [email protected]. 777 words. Enis prvi dan: 5 WA + 5 poziva. Day 7 review scheduled.