SnowIT Decisions Log (rolling)

APPEND_TEST

---

2026-05-15 — Premium Ad Creatives v2 (CEO directive)

Decision: Replaced v1 ad creatives (jeftin look) with production-grade composites for Pilot W1 frizer campaign.

Method: Unsplash hero images 1080x1080 + Inter Display 800 + gradient overlay + brand pill + floating UI.

• Pain creative: 2231811530689274
• Opp creative: 1699694801214585 (Maps mockup card)
• Proof creative: 1502996188085096 (stats card)

All 3 ads swapped + PAUSED. Grid: /tmp/snowit-creatives-v1-vs-v2.png. Commit: 92999c4. DALL-E key = PLACEHOLDER in BW.