ALAI Brand Guidelines

ALAI Brand Guidelines

Last Verified: 2026-02-17 | Owner: John

Official ALAI brand identity and usage guidelines.

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Brand Colors

Primary Palette

Primary Green: #00E5A0

• Use: Primary buttons, CTAs, brand accents, links

Dark Navy: #0F172A

• Use: Backgrounds, headers, footer

Bright Green: #22C55E

• Use: Success states

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Typography

Primary Font: Inter (Regular, Medium, SemiBold, Bold)

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Logo Usage

Clear space: Minimum 20px on all sides Minimum size: 120px width

DO NOT:

• Rotate or distort logo
• Change colors outside approved palette
• Add effects (shadows, gradients, outlines)

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Document Standards

All ALAI-Branded Documents MUST:

1. Read brand guidelines FIRST
2. Use official colors: Primary Green #00E5A0, Dark Navy #0F172A
3. Use Inter font
4. Include footer: "ALAI Holding AS · Org.nr 932 516 136 · [email protected] · alai.no"

NEVER:

• Improvise brand colors
• Use competitor/client colors for ALAI docs
• Skip template check

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For design assets, see ~/system/context/branding/alai/