Outsource Models — Referral / White-label / Managed Service
Outsource Models — Referral / White-label / Managed Service
Context: If ALAI outsources pen-test work to a certified partner (partner holds CREST/NSM license, ALAI operates under it), there are three business models. Recommended: Model 2 (White-label Sub-Kontrakt).
Model 1: Referral (Easiest, Lowest Revenue)
How It Works
ALAI refers client to partner. Partner contracts directly with end-client.
What You Need
- Referral Agreement with partner
- Finder's fee: 10-25% of contract value
Risk
Low — ALAI not liable for technical delivery.
Marketing
"ALAI partners with [X]." You CANNOT claim partner's security work as your own.
Model 2: White-label Sub-Kontrakt (RECOMMENDED)
How It Works
ALAI signs prime contract with end-client. Partner performs technical work under sub-contract. ALAI is legal counterparty to client.
Margin
15-30% markup on partner's cost.
Legal Requirements
- Master Services Agreement (MSA) with partner — back-to-back clauses
- Sub-Processor DPA (GDPR Art.28) — partner processes client data
- NDA chain — partner signs client-equivalent NDA
- Right-to-audit clause over partner
- Cyber liability insurance back-to-back — partner must carry minimum equivalent coverage to ALAI policy
- IP clause — ALAI owns report to client; partner retains methodology IP
- SLA back-to-back — whatever ALAI promises client, partner must promise ALAI
- Partner-cert legitimacy clause — partner guarantees active CREST/NSM/PCI status during engagement
Norwegian Context
⚠️ Arbeidsmiljøloven §14-12 / §14-13 ("innleie") — If partner sends individual testers (not a firm-to-firm service), it may be classified as employment leasing. Must structure as B2B firm-to-firm contract.
Marketing
- ✅ "Delivered in partnership with [X]"
- ✅ "Powered by [X]"
- ❌ "ALAI is CREST-certified" (false — partner is, ALAI is not)
Model 3: Managed Service (Most Complex, Highest Revenue)
How It Works
Subscription model. Recurring billing. ALAI provides customer success layer + partner provides technical delivery.
What You Need
- Everything from Model 2
- Customer success team on ALAI side
- Escalation matrix between ALAI and partner
What ALAI Holding Must Have (All Models)
- ISO 27001 or plan to obtain (clients ask)
- Cyber liability insurance 5-10M NOK (Gjensidige/IF) — see MC #9412
- DPA template — ✅ already exists (AI Services legal pack)
- MSA template — ⚠️ NEED to add (similar to Retainer template)
- Brønnøysund registration "konsulentvirksomhet sikkerhet" — already covered under existing NACE 62.02
Source: MC #10446, CEO email 2026-05-01 (Message-ID 4929b145)
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