# Key Decisions

> Last Verified: 2026-02-17 | Owner: John

# SnowIT — Key Decisions

## Strategic Decisions

### Market Focus: Bosnia & Herzegovina (2026-02)
**Decision:** SnowIT targets B&H market exclusively (snowit.ba domain).
**Rationale:** Local market knowledge, language advantage, untapped AI services market.
**Implementation:** Website in Bosnian/Serbian/Croatian, local pricing, B&H payment methods.

### Service Packaging (2026-02)
**Decision:** Offer 3-tier packages (Digital Presence 800 KM, 2-4h response)
**Rationale:** Predictable pricing, easier sales, scalable delivery.
**Source:** Financial model from AI agent (finance).

### Content Marketing Strategy (2026-02)
**Decision:** 3 posts per week on LinkedIn (12-13 posts/month)
**Rationale:** Consistent presence, thought leadership, organic reach.
**Source:** Content calendar from AI agent (marketer).

### Partnership Model (2026-02)
**Decision:** Collaborate with Asmir as partner/sales contact.
**Status:** Active, awaiting LinkedIn activity confirmation.

## Technical Decisions

### Website Stack
- Modern web framework (details in repo)
- Hosted on vercel/railway/fly.io (pending deploy strategy task #271)
- snowit.ba domain with email (@snowit.ba addresses)

### Sales Process
- Sales playbook created by AI agent (nicksaraev)
- CRM integration planned
- Lead tracking via Mission Control

## Operational Decisions

### Pricing Strategy
- **Digital Presence package:** 800 KM (2-4h response time)
- Additional tiers defined in financial model
- Competitive with local market, premium positioning