Product Overview

Product Overview 
 What is Plock? 
 Plock is an AI-native cloud Warehouse Management System (WMS) built from the ground up for Swedish SMBs. Unlike traditional WMS products that bolt AI on as an afterthought, Plock treats machine learning and natural language interfaces as fundamental product primitives. 
 Tagline: Smartare lagerhantering. (Smarter warehouse management.) 
 A warehouse manager should be able to ask how many units of SKU-1234 do we have in Swedish and get a real answer with context, trends, and a reorder recommendation in under 3 seconds. No training required. No Excel. No consultants. 
 
 Brand 
 
 
 
 Element 
 Value 
 
 
 
 
 Primary colour 
 #1B4D3E — Deep Forest Green 
 
 
 Secondary colour 
 #2E7D5B — Medium Green 
 
 
 Accent colour 
 #F5A623 — Warm Amber (action, alerts) 
 
 
 Surface 
 #F7FAF8 — Light Mint 
 
 
 Text Dark 
 #1A2B23 
 
 
 Heading font 
 Inter 
 
 
 Body font 
 Inter 
 
 
 Mono font 
 JetBrains Mono 
 
 
 Icons 
 Lucide React 
 
 
 Grid 
 8px spacing system 
 
 
 
 Domain: plock.se / plock.ai (TBD — availability check pending) 
 
 Target Market 
 Primary — Swedish E-Commerce Companies 
 
 Size: 1-25 warehouse workers 
 Order volume: 500-10,000 orders/month 
 Accounting: Fortnox (primary), Visma (secondary) 
 Pain: Outgrown Fortnox Lager, cannot afford Ongoing WMS 
 Key jobs: Receive goods, store by bin location, pick orders, pack, ship 
 
 Secondary — Small 3PLs in Sweden 
 
 Size: 1-15 warehouse workers, 2-15 clients 
 Pain: Need client isolation, per-client billing, multi-tenant inventory 
 
 Tertiary — Swedish Wholesalers and Distributors 
 
 Size: 5-25 warehouse workers 
 Pain: High SKU count, complex inbound (POs), reorder management 
 
 
 Market Context 
 
 
 
 Metric 
 Value 
 
 
 
 
 Global WMS market (2025) 
 4.57 billion USD 
 
 
 Global WMS market (2030) 
 10.04 billion USD 
 
 
 CAGR 
 17.1% 
 
 
 Swedish e-commerce companies 
 18,428 
 
 
 Fortnox customers 
 598,000+ 
 
 
 Swedish e-commerce market 
 14.8B USD (2025), +5.7% annually 
 
 
 Nordic 3PL market 
 7.22B USD (2024) to 9.34B USD (2030) 
 
 
 
 Geographic rollout: Sweden first then Nordic expansion (NO, DK, FI)