# Product Overview

# Product Overview

## What is Plock?

Plock is an **AI-native cloud Warehouse Management System (WMS)** built from the ground up for Swedish SMBs. Unlike traditional WMS products that bolt AI on as an afterthought, Plock treats machine learning and natural language interfaces as fundamental product primitives.

**Tagline:** *Smartare lagerhantering.* (Smarter warehouse management.)

A warehouse manager should be able to ask how many units of SKU-1234 do we have in Swedish and get a real answer with context, trends, and a reorder recommendation in under 3 seconds. No training required. No Excel. No consultants.

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## Brand

| Element | Value |
|---------|-------|
| Primary colour | #1B4D3E — Deep Forest Green |
| Secondary colour | #2E7D5B — Medium Green |
| Accent colour | #F5A623 — Warm Amber (action, alerts) |
| Surface | #F7FAF8 — Light Mint |
| Text Dark | #1A2B23 |
| Heading font | Inter |
| Body font | Inter |
| Mono font | JetBrains Mono |
| Icons | Lucide React |
| Grid | 8px spacing system |

**Domain:** plock.se / plock.ai (TBD — availability check pending)

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## Target Market

### Primary — Swedish E-Commerce Companies

- **Size:** 1-25 warehouse workers
- **Order volume:** 500-10,000 orders/month
- **Accounting:** Fortnox (primary), Visma (secondary)
- **Pain:** Outgrown Fortnox Lager, cannot afford Ongoing WMS
- **Key jobs:** Receive goods, store by bin location, pick orders, pack, ship

### Secondary — Small 3PLs in Sweden

- **Size:** 1-15 warehouse workers, 2-15 clients
- **Pain:** Need client isolation, per-client billing, multi-tenant inventory

### Tertiary — Swedish Wholesalers and Distributors

- **Size:** 5-25 warehouse workers
- **Pain:** High SKU count, complex inbound (POs), reorder management

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## Market Context

| Metric | Value |
|--------|-------|
| Global WMS market (2025) | 4.57 billion USD |
| Global WMS market (2030) | 10.04 billion USD |
| CAGR | 17.1% |
| Swedish e-commerce companies | 18,428 |
| Fortnox customers | 598,000+ |
| Swedish e-commerce market | 14.8B USD (2025), +5.7% annually |
| Nordic 3PL market | 7.22B USD (2024) to 9.34B USD (2030) |

**Geographic rollout:** Sweden first then Nordic expansion (NO, DK, FI)