# Product Overview

# Product Overview

## What is Tok?

**Tok** is an Open Banking aggregator for Balkan markets (Croatia, Serbia, BiH).

> **Tagline:** "Tok podataka iz banke u vaš softver"
> **English:** "Bank data flows into your software"

Tok = Serbian/Bosnian/Croatian for "flow", "current", "stream". Represents:
- Data flow (bank data → your software)
- Money flow (payment initiation, remittance)
- Current (electricity metaphor — infrastructure that powers things)

---

## Domains

| Domain | Purpose |
|--------|---------|
| `tokapi.io` | Primary domain (registered) |
| `tokapi.one` | Backup domain (registered) |
| `api.tokapi.io` | API endpoint |
| `developer.tokapi.io` | Developer portal |

---

## Business Model — B2B2B

Tok is infrastructure, not a consumer product. It connects three layers:

```
Banks (PSD2/bilateral APIs)
    ↓
Tok Platform (AISP/PISP aggregation layer)
    ↓
B2B Clients (fintechs, accounting software, developers)
    ↓
End Users (SMBs, accountants)
```

Tok targets developers and businesses — **not** end consumers directly.

---

## Ecosystem Relationships

| Product | Role | Tok Scope |
|---------|------|-----------|
| **Bilko** (Accounting SaaS) | Consumer of Tok AISP API | Automatic bank feed for Bilko users |
| **Drop** (Payment App) | Consumer of Tok PISP + AISP | Payments + balance display for Drop users |
| **Third Parties** | External API consumers | B2B2B — fintechs, accounting software, developers |

### One Platform, Three Revenue Streams

```
AISP/PISP Licence (Finanstilsynet, ALAI Holding AS)
    │
    ├── AISP scope ──► Tok Platform (central Open Banking layer)
    │                      ├── Bilko bank feed (automatic transaction sync)
    │                      └── Tok API (B2B bank data for third parties)
    │
    └── PISP scope ──► Drop Balkan (payment initiation)
                       Bilko pay-from-app (invoice payment from accounting)
```

**Key insight:** The PI licence required for Drop Norway covers Tok and Bilko at marginal cost — regulatory overhead shared across three revenue streams.

---

## Market Position

**There is no Open Banking aggregator for the Balkans.**

| Provider | Balkan coverage |
|----------|-----------------|
| Plaid | No coverage |
| TrueLayer | No coverage |
| Tink (Visa) | No confirmed coverage |
| Yapily | "No connections in Eastern Europe" |
| GoCardless/Nordigen | Possibly HR only |
| Salt Edge | Bank-side compliance in RS, not aggregation |
| **Local providers** | None exist |

Tok is building the **first Open Banking aggregator for the Balkan region** — full first-mover advantage.

---

## Countries

| Country | Standard | Status |
|---------|----------|--------|
| 🇭🇷 Croatia | PSD2 / Berlin Group NextGenPSD2 | Architecture ready — Q3 2026 |
| 🇷🇸 Serbia | NBS bilateral (PSD2-equivalent law Aug 2024) | Architecture ready — Q4 2026 |
| 🇧🇦 BiH | Bilateral agreements (no PSD2 mandate) | Planned — Q1 2027 |

---

## Brand

- **Feel:** Minimal, tech-forward, trustworthy — think Stripe, Plaid, Twilio
- **Font:** Inter (headings/body) + JetBrains Mono (code/API)
- **Voice:** Technical, direct, honest, developer-first
- **Parent:** ALAI Holding AS — small "An ALAI product" footer

---

## Related Documents

- [Implementation Status](Implementation-Status) — current build state and timeline
- [Architecture — Tech Stack](Tech-Stack)
- [Regulatory — Licensing Strategy](Licensing-Strategy)